Tuesday, November 27, 2012


(Advertising feature)
Hey guys, the Fugger Fashions chain has opened a new store in Dundrum. All the usual quality stuff can be found inside: Ralph Lauren, Abercrombie and Fitch, and the best of the rest. The new store is called What Richard Did and is an official tie-in with the movie of the same name. We've got super enlarged stills from the critically acclaimed drama decorating the place and we've even arranged a special shoot for the Sunday Independent glossy supplement where you'll see the glamorous cast donned in our wares. 
Y'know, despite the complex and disturbing events that befell them, the guys and gals of What Richard Did never let their sartorial standards drop. They may have felt bad but they always looked good.
When things seem down, why not let Fugger Fashions dress you up? Drop in and take a look around our new What Richard Did store. The big opening is on Saturday. Oh, and while I have the chance here guys, Fugger Fashions would just like to point out that, like the film of the same name, our new What Richard Did store is in no way associated with the tragic event that took place outside the Burlington Hotel on August 31st, 2000. Fugger Fashions just wants to invite you to take part in a shopping experience where past mistakes are sympathetically revisited in a beautifully lit, non-interrogative, and schadenfreude free environment. We're just trying to bring some truth to the term 'retail therapy'. As it says in our advertising: 'What Richard Did - Just because you have it all, it doesn't mean it's easy – Opens Saturday!!!'
And Hey!!! Check out our new TV commercial. We're like kind of reviving that moody Obsession by Calvin Klein approach:

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