THE SUPPLEMENT

The weekend supplement, it's just copy really. You just type stuff for people to read over a coffee. It doesn't have to be that interesting. It can be a bit interesting if you like but that might take a while to get together and you've other stuff to be doing like going out to dinner or maybe staying in and having a bottle of wine. Maybe you could write an amusing piece about staying in and having a bottle of wine. Amusing, not funny. Staying in for dinner and having a bottle of wine is the new going out for dinner and having a bottle of wine. Yeah. Or maybe some pop cultural nostalgia. List the ten best Irish bands of the eighties or movie sequels that were better than the first film. Or you might review something everyone else is reviewing. I also hear there's a new organic food market on the open top of a double decker that travels South County Dublin. Email the guy that set it up and get a few quotes. Or maybe just rehash a few received urbane wisdoms, the consensus of the cognoscenti. What Richard Did is the best Irish film of all time. Hmm, top ten moments in What Richard Did. Or maybe something about somebody who happens to be a kind of 'somebody'. What next for Kathryn Thomas? Or you might fancy providing a chuckle, not a laugh - too boisterous, just a chuckle. How about a bit on funny ads from the eighties? Or how about just words, any words that come to mind. Any old words in any kind of order. Does it even matter what order? Does it even matter if the words are in order? Does it? Does even it order matter the if words in are? Just type and cut and paste words and reach the word count. Clogs are popular again. There's a French Film Festival on or maybe something about speed dating or something or something else or something. Hmmm. Have we done speed dating this quarter? Let's do speed dating then. Go to an event or pretend you did. Rosanna Davison attended an Osteoporosis fund raiser. Almost reaching requested word count now. Hmm, ...ideas - puff pieces and light pieces - Ryan Tubridy's quirky/ironic garden gnome collection. Weightier piece - 'What's Troubling Joe?' about Joseph O'Conner. Get a picture of Joseph O'Conner staring moodily into middle distance on Dunlaoghaire seafront. That might work. Or what's Mahdi al-Harati up to these days? What does a brave rebel do on a Sunday afternoon? Maybe a piece called 'At Home with Al-Harati'. Does he still live in Firhouse? Check it out. Lots of ideas there. Nothing too, y'know, engaging in that demanding way. Just stuff to set the brain in neutral and coast. The advocacy of complacency. We all deserve it. We work hard. Our brains get tired. We spend enough time thinking. Thinking is something you should only do to make money. There's no other reason to be bothered with thinking. That's what I think. But enough thinking. There's copy to be produced. The meat of culture must be mechanically separated and made digestible. It isn't that hard a task.

The main thing to remember is not to spill wine on your laptop.

WHAT RICHARD WORE @ FUGGER FASHIONS

(Advertising feature)

Hey guys, the Fugger Fashions chain has opened a new store in Dundrum. All the usual quality stuff can be found inside: Ralph Lauren, Abercrombie and Fitch, and the best of the rest. The new store is called What Richard Did and is an official tie-in with the movie of the same name. We've got super enlarged stills from the critically acclaimed drama decorating the place and we've even arranged a special shoot for the Sunday Independent glossy supplement where you'll see the glamorous cast donned in our wares. 

Y'know, despite the complex and disturbing events that befell them, the guys and gals of What Richard Did never let their sartorial standards drop. They may have felt bad but they always looked good.

When things seem down, why not let Fugger Fashions dress you up? Drop in and take a look around our new What Richard Did store. The big opening is on Saturday. Oh, and while I have the chance here guys, Fugger Fashions would just like to point out that, like the film of the same name, our new What Richard Did store is in no way associated with the tragic event that took place outside the Burlington Hotel on August 31^st, 2000. Fugger Fashions just wants to invite you to take part in a shopping experience where past mistakes are sympathetically revisited in a beautifully lit, non-interrogative, and schadenfreude free environment. We're just trying to bring some truth to the term 'retail therapy'. As it says in our advertising: 'What Richard Did - Just because you have it all, it doesn't mean it's easy – Opens Saturday!!!'

   

And Hey!!! Check out our new TV commercial. We're like kind of reviving that moody Obsession by Calvin Klein approach: