I AM NOT A LIAR, I AM A WIZARD!

The scientific method is considered the most disciplined means by which to discover the 'truth'. Science is also thought of as the banisher of superstitious beliefs in 'untrue' things such as magic. Ironically however, it is through science that I, Professor Fugger, have discovered that magic exists. Let me explain...

The laboratories of the Fugger Institute have recently been researching if fizzy drinks are harmful to children. Coincidentally, this research is sponsored by a fizzy drinks manufacturer. The fizzy drinks manufacturer offered its financial support on the condition that the institute discover that their product is in no way harmful to children. The Fugger Institute accepted this offer despite knowing that it would corrupt the integrity of its findings. The important thing is that the institute continues its research and if this is to be the case then money is required. It's a small lie in the cause of a larger truth. The larger truth will also be for sale though, just as all truth is ultimately for sale to the highest bidder.

You might say: 'for shame Professor Fugger, you're a disgrace to all scientific endeavour' but you would be missing an important factor - the ultimate factor. You see, the very first discovery of the Fugger Institute was that there is no 'truth'. We used beakers and test tubes and microscopes and large colliders and nomothetic and idiographic questionnaires and put rats in mazes and gave monkeys electric shocks and there wasn't an inkling, not one iota, not a single particle of truth to be found anywhere. All is perception and objective fact is a fallacy. In short: the truth does not exist. So, if the truth doesn't exist then selling the truth is making money out of nothing and making something out of nothing defies the principle of mass conservation and is therefore magic. Q.E.D.!

( I have forwarded the Fugger Institute's findings to all media outlets, public relations firms, political figures, and cash strapped academics so as to counter any unnecessary qualms or pangs of guilt on their part for lying and/or obfuscating the 'true' 'facts'. I am sure this will be appreciated by the parties concerned in the unlikely event of said qualms or pangs actually occurring. )

You've probably already heard that we've stopped wearing lab coats down the institute and started dressing in pointy hats and capes with stars on them. We've quit using all the regular scientific apparatuses too and taken to waving wands about and throwing eyes of newts and the like into bubbling cauldrons. You should drop down. It's great craic altogether. We've even had the words 'alakazam, alakazoo' engraved into the plaque at the institute's entrance. The commissions are flying in. I'm working on a study right now that is set to prove that cigarettes are good for bone calcium – sponsored by Philip Morris International. Hey presto – another load of dosh out of thin air!

Now, repeat after me – 'I am not a liar, I am a WIZARD! ...going forward.'